Crystal-Knows.blogspot.com developed out of concern for consumers, their health, beauty and overall wellness. Crystal is currently the Assistant Director of Marketing for a major hair care manufacturer where she manages consumer engagement through social media and international & national events. Crystal engages in real-time contact with consumers, daily; consumers who are hungry for knowledge, tips and education to aid them in doing a better job of caring for themselves.
"Believe it or not, people really do value the raw truth about their habits, health and favorite beauty products. They want to and need to know whether they're making the right decisions on what products and ingredients to use on their skin and scalp. They want to know if they can trust techniques used by their stylists, or if they should try out the latest products seen on youtube videos," Crystal says. "Sometimes we just need mere validation of what our instinct and gut feelings already tell us, and other times we long for the right answers to questions that cause us to stop at the crossroad and say, "Hmmm, is this right? Should I use this product? Does my stylist really know what he or she is doing?"
Crystal's passion to help women and men find the right answers stems from her background as a journalist. Communicating daily with consumers, via social media and consumer education events, gives her a true awareness about how important it really is to research information and give the public as much knowledge, as possible, to assist them in making educated choices--helping them to make concise decisions about the products they purchase and use on their scalp, skin and hair.
Check out Crystal's bi-monthly articles published in Black College Today magazine, online and in print at HBCU campuses across the U.S.
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